Effective Date: 19 June 2026
Last Updated: 9 August 2026
This Privacy Policy describes how BABY BEE BLOSSOM (PTY) LTD trading as Baby Bee Blossom (the “Site”, “we”, “us”, or “our”) collects, uses and discloses your personal information when you visit, use our services, or make a purchase from babybeeblossom.com (the “Site”) or otherwise communicate with us regarding the Site (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. We process personal information in line with the Protection of Personal Information Act, 2013 (“POPIA”) and other applicable South African law.
Who we are
- Trading name: Baby Bee Blossom
- Legal entity: BABY BEE BLOSSOM (PTY) LTD
- CIPC registration: 2025/776664/07
- Information Officer: Miguel Alexandre Ermitao
- Email: info@babybeeblossom.com
- Phone / WhatsApp: +27 71 687 0787 (WhatsApp)
- Business location: Ballito, KwaZulu-Natal, South Africa
- Registered office: Full CIPC registered office address available on written request for formal legal or POPIA correspondence only
We operate online only. We do not invite customers to visit a private or residential address. Please contact us by email or WhatsApp.
BABY BEE BLOSSOM (PTY) LTD has registered Miguel Alexandre Ermitao as its Information Officer with the South African Information Regulator under registration number 2026-033774. The registration was completed on 20 June 2026.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number and email
- Order information including your name, billing address, delivery address, payment confirmation, email address and phone number
- Account information including your username, password and other information used for account security purposes
- Customer support information including the information you choose to include in communications with us
- Marketing preferences such as newsletter or waitlist sign-ups
Some features of the Services may require you to provide certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing those features.
Information We Collect About Your Usage
We may automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services (for example our e-commerce platform, hosting and infrastructure providers)
- Our payment processors (including PayFast and, where used, card processors), who collect payment information to process your payment in order to fulfil your orders
- Analytics, email, CAPTCHA, delivery and advertising partners who help us operate, secure and improve the Services
We do not store full payment card numbers on our servers. Card payments are handled by our payment providers.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see Third Party Websites and Links below.
How We Use Your Personal Information
- Providing products and services. To process payments, fulfil orders, send order-related notifications, create and manage your account, arrange delivery, and facilitate returns and exchanges.
- Marketing and advertising. To send marketing, advertising and promotional communications by email or similar channels where permitted, and to better tailor the Services and advertising. You may unsubscribe from marketing emails at any time.
- Security and fraud prevention. To detect, investigate or take action regarding possible fraudulent, illegal or malicious activity, and to protect our business, staff, family and customers.
- Communicating with you and service improvement. To provide customer support, respond to enquiries, and improve our products and Services.
- Legal and operational needs. To comply with law, enforce our terms, keep records, and protect our rights.
Cookies
Like many websites, we use Cookies on our Site. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services, and where applicable to support security (such as CAPTCHA) and advertising.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Removing or blocking Cookies can negatively impact your user experience and may cause some of the Services to work incorrectly or no longer be available.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfilment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, email delivery, fulfilment and courier delivery)
- With business and marketing partners to provide services and advertise to you, where permitted
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties
- In connection with a business transaction such as a merger, sale or restructuring
- To comply with any applicable legal obligations (including to respond to lawful requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, our family, our business and the rights of our users or others
We do not sell your personal information as a product. We may share limited data with service providers as needed to operate the store.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content may be public and accessible by others.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on those platforms or of their owners or operators.
Children's Data
The Services are directed at adults purchasing products for babies and children. We do not knowingly collect personal information from children for the purpose of opening accounts or marketing to children. If you are a parent or guardian and believe a child has provided us with personal information inappropriately, please contact us using the details below so we can delete it where appropriate.
Product orders may include delivery details for a household that includes children; that information is used only to fulfil the order and related customer service.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations (including tax and accounting), resolve disputes or enforce other applicable contracts and policies. When we no longer need personal information for these purposes, we will delete or de-identify it where reasonably practicable.
Your Rights Under POPIA
Depending on the circumstances, you may have rights in relation to your personal information under POPIA, including rights to:
- Access personal information we hold about you
- Correct inaccurate or incomplete personal information
- Delete or destroy personal information in certain circumstances
- Object to processing in certain circumstances
- Withdraw consent where we rely on consent
- Manage communication preferences, including unsubscribing from marketing emails
These rights are not absolute and may be limited where the law allows (for example where we must keep records, complete a transaction, or protect our rights).
You may exercise applicable rights by contacting us using the details below. We may need to verify your identity before responding. We will respond within the timeframes required by law where applicable.
We will not discriminate against you for exercising your privacy rights.
Complaints
If you have complaints about how we process your personal information, please contact us first using the contact details below so we can try to resolve the issue.
You may also lodge a complaint with the Information Regulator (South Africa):
- Website: https://inforegulator.org.za
- Email: complaints.IR@justice.gov.za / inforeg@justice.gov.za
- Phone: 012 406 4818
International Transfers
We may transfer, store and process your personal information outside South Africa where our service providers (for example cloud hosting, email or analytics providers) are located. Where we do so, we take reasonable steps to ensure that your information is protected in a manner consistent with this Privacy Policy and applicable law.
Contact
Questions about this Privacy Policy, or requests to exercise your privacy rights, should be sent to info@babybeeblossom.com.
BABY BEE BLOSSOM (PTY) LTD
Attention: Information Officer — Miguel Alexandre Ermitao
Ballito, KwaZulu-Natal, South Africa
+27 71 687 0787 (WhatsApp)
If you need our full registered office address for a formal legal or regulatory matter, email us and we will provide it. Do not visit or send unsolicited post or parcels to any private address.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the responsible party (controller) of your personal information.